Experiment analysisTeam project
Digital Process A/B Test
Compared a redesigned digital flow across 50,488 clients. The completion lift was significant, but it missed the required +5-point threshold and came with a higher error rate.
OutcomeNo-go recommendation
PythonPandasA/B testingData quality
Machine learningBootcamp project
Fraud-class F10.968
Evaluated on a 50,000-row sample
Credit Card Fraud Detection
Explored class-imbalance strategies and compared model behavior using precision, recall, and F1—keeping evaluation focused on the rare fraud class rather than headline accuracy.
FocusImbalanced classification
Scikit-learnKNNSMOTEModel evaluation
Business analyticsTeam project
Influencer$9.11
Search$10.89
Average cost per conversion
Campaign Performance Analysis
Analysed 10,000 campaigns to compare channel efficiency, budget patterns, and conversion costs—turning descriptive exploration into practical marketing observations.
InsightInfluencer was lowest-cost
EDAVisualizationCampaign KPIsStorytelling